BlueHammer Photo, LLC does performance and event photography, general assignments and sports.
The French photographer Henri Cartier-Bresson expressed how we see photography:
"To me, photography is the simultaneous recognition, in a fraction of a second, of the significance of an event as well as of a precise organization of forms which give that event its proper expression....[I]f the shutter was released at the decisive moment, you have instinctively fixed a geometric pattern without which the photograph would have been both formless and lifeless. Photography implies the recognition of a rhythm in the world of real things. What the eye does is to find and focus on the particular subject within the mass of reality; what the camera does is simply to register upon film the decision made by the eye."from the preface to Images a la Sauvette (Images on the Run), published in English as The Decisive Moment (1952)
The kind of photojournalism I like to see and try to shoot goes a step further. I like to think of myself as empathetic and alert. More important to me than the compositional decisive moment is the emotional decisive moment-- the point where the viewer I'm standing in for can understand and feel something beyond the "outside-in" identification of actions and actors. When successful, my "side-by-side" approach provides some genuine insight into the telling gestures of the athlete at the moment of success or failure, the speaker at the emotional center of a speech, the child at a moment of joy or discovery , the performer in the throes of creation, the observers at the quiet edges of a public event...
Events large and small deserve the same level of respect and attention to detail.
…and about that logo—
"BlueHammer" is a nod to the nickname of my late graphic artist father to whom quality mattered.
The over-pixelated blue hammer also suggests the goal of the enterprise— visual impact. “BlueHammer” expresses the seamless connection between how photographs should look and what--properly executed--they should do.